Whether you’re a CEO or a data analyst, the importance of open source software in web analytics can’t be ignored. This article takes a laid-back, yet informative stance on why open source tools like Countly, PostHog and Matomo are starting to eclipse giants like Google Analytics in the world of internet data. Unraveling the Importance … Read more
Are you tired of shelling out hefty amounts for web analytics tools? Looking for a cost-effective solution that doesn’t compromise on functionality? The best open source web analytics tools are here to save the day. With open source versions, you have access to free and customizable sources that provide valuable insights into your website’s performance … Read more
Two popular web analytics platforms stand out: Matomo and Google Analytics. These platforms offer a wealth of data that can help businesses make informed decisions about their online presence. However, the choice between Matomo and Google Analytics goes beyond just the features they provide. It also involves considerations of data ownership and privacy. With Matomo, … Read more
In the digital landscape, I understand that data is king. That’s why Matomo stands out as a robust analytics platform, offering invaluable insights without compromising user privacy. With its comprehensive tracking capabilities, I’ve seen how businesses can make informed decisions while maintaining full data ownership—a crucial factor in today’s privacy-conscious environment. My exploration of Matomo … Read more